Organisations need to know how to inspire the right audience in the digital space. This should be part of your “always on” brand – providing inspiration and a reason for consumers to get to your destination.
Providing inspiration and aspirational content motivates your audience and moves them to the next phase of the consumer buying journey – the planning and booking phase.
Inspiration in the 2015 digital landscape is more than broadcast messages.
It’s about showing off, helping people discover, answering their questions, having conversations, building advocacy and humanising your region. Are you truly inspiring your audiences or just broadcasting?